I recently experienced a sharp increase in the number of views of my blog and went from 628 to 4723 views in a single week. One of my posts has had an amazing 3235 views to date. What happened? Have I learned a secret to boosting my viewer statistics?
As you might have guessed from the photos that I have reprised below, the post in question is my 4 November posting Rescue of an Injured Bald Eagle. Within my WordPress world, the post was reasonably successful and sixty viewers “liked” it, but that’s not enough to account for the boost.
The most important key to getting more viewers, I think, is finding viewers from outside of WordPress. I sometimes cross-post on Facebook account and in a few Facebook groups to which I belong and will get some additional views, but generally only a few.
I’ve looked back at all that transpired and here is the “formula” that led to my “success.” First, take photos of an event that is newsworthy, has broad appeal, and preferably has police involvement. The police departments, it seems, are always looking for good news stories, and I sent copies of my photos to the officer who made the rescue. The Fairfax County Police Department posted my photos (with attribution) on their blog on 5 November and included a link to my blog posting. This got the ball rolling, it seems.
The next step is to enlist the aid of the mass media in publicizing your blog and keep them updated. I suspect that news outlets troll the police sites for stories and suddenly I started receiving requests from reporters to use the photos in the on-line versions of their television or radio stations—I don’t think the photos appeared in print. I gave approval each time that I was asked, but requested attribution by name and, if possible, a link back to my blog.
The local Fox station and the local NBC station were the most cooperative and did articles that used my photos, excerpts from the text of my blog, and included links to my blog. The Fox article brought in more than 750 viewers and the NBC article brought in over 100 viewers. WTOP, a local news radio station, was similarly cooperative. I made sure to keep these reporters in the loop when I first received information that the eagle was euthanized and all they did updates on the story.
What about the others? Several news outlets, most notably The Washington Post, used my photos with attribution, though they did not request permission or link back to my blog in any way. It was really cool to see the Post use one of my photos in articles on 5 November and 6 November, but it had no effect on my blog statistics. The local ABC station WJLA also gave attribution when they used my photo in an article. I ran across a couple of instances in which my photos were used and they were attributed to “a park visitor” or to the police department.
I came across the photos, with attribution, in several local community news sites and in a couple of other Fox site as well. The euthanization decision was carried by the Associated Press, but, alas, they did not use a photo.
I think I understand better now how I had such an increase in viewers, but I realize that the experience is not easily replicable and the results were short-lived. After the temporary spike in views, I have returned to more normal levels. I enjoyed the brief moment in the spotlight and learned a lot about how stories enter into the news cycle, but I am content to return to my smaller world of walking the trails, in search of new photographic adventure.
© Michael Q. Powell. All rights reserved.